People are uninstalling Shopee for its partnership with Toni Gonzaga
Because of the holidays, online shopping apps tend to do very well in the “Ber” months. But Shopee might not be getting as much attention as they had hoped.
People are upset that the popular app teased its newest celebrity endorser, who everyone on the Internet knew right away to be Toni Gonzaga. People who don’t like President Ferdinand “Bongbong” Marcos Jr., for whom Gonzaga ran for office in 2022, say bad things about the TV host.
The actress has close family ties with Marcos Jr., which is why the opposition calls her an “enabler.” The second man was the godfather at the wedding of the first man and director Paul Soriano. Soriano is also the nephew of Liza Araneta-Marcos, who is married to Marcos Jr.
Gonzaga also introduced House Deputy Speaker Rodante Marcoleta at a rally for the Marcos-Duterte ticket. Marcoleta was a key player in the decision not to renew ABS-franchise. CBN’s A lot of ABS-CBN employees lost their jobs when Gonzaga’s old network shut down.
Online shoppers have either said they won’t use Shopee anymore or taken the app off their phones. Some sellers also chose to take their items off the platform.
Another complaint is that Shopee decided a few days before to cut its staff. To “optimize” its business, the Singapore-based company will reportedly let go of some of its employees in the Philippines. Some people say that, in light of the layoffs, it’s insensitive to pay what seems to be a large talent fee.
“There is no such thing as bad publicity,” says an old saying. As Shopee’s controversy makes it the most talked about thing on the internet, so does Lazada, which is a direct competitor. Users who were unhappy have either promised to switch to the app or gone straight to the business owners.