Initiatives by European Union to promote circular and sustainable textiles
At a CAGR of 7.7%, the fast fashion industry is anticipated to reach US$ 133.43 billion in 2026. Even though the figures are impressive, this quick increase will undoubtedly have detrimental effects, such as polluting the environment and generating toxic effluents.
Finally responding to this growing concern, the European Commission earlier this year unveiled initiatives to combat the dangers of the fast fashion sector. The plan addresses crucial areas that, when optimised, will make rapid fashion production ethical and environmentally friendly. Additionally, it outlines how to proceed in order to meet the 2030 environmental targets.
The use of intelligent product design and circular business models, along with the imposition of regulations that support the durability of the textiles, are some of the strategies.
Other tactics include implementing a prevailing business model that encourages textiles’ toughness and recyclable nature and requiring the usage of recycled fibres.
Additionally, businesses will be required to reduce the use of dangerous chemicals in textile products or even substitute them under the new regulations. The European Union has proposed the Eco-design for Sustainable Products Regulation, which specifies that it will be mandatory for all manufacturers.
As they pose the greatest harm to the environment, microplastics and synthetic fibres will also be phased out as part of the approach.
Another excellent initiative by the Commission is the establishment of a digital product passport, an electronic instrument that registers, processes, and distributes information about the product to all supply chain participants.
The EU also intends to collaborate closely with producers to cut waste and outright prohibit the destruction of unsold textile items.