The Wienermobile Returns: Inside the Indy 500’s Most Unlikely Race
Oscar Mayer’s iconic Wienermobile fleet races back for the second annual Wienie 500 during Indy 500 Week on May 22, 2026, Carb Day at Indianapolis Motor Speedway. The six vehicles will be hot dogs, Slaw Dog, Chi Dog, New York Dog, Chili Dog, Seattle Dog, and a new favorite chosen by fans, and will be racing around the famous oval following the final IndyCar practice. The event took place last year with 85,000 people attending in person and 8 million online, which increased the sales. Anticipate Hotdogger suits, Wiener Song hits, mustard spray podiums and the Borg-Wiener Trophy. Instagram is the place where fans are now choosing the sixth racer to replace relegated Sonoran Dog.
Thrills of Wienie 500
The Wienie 500 showcases Wienermobiles hitting speeds around the 2.5-mile track, blending promotion with spectacle before the 110th Indy 500.
Fan Participation Role
Spectators influence via “Pick Your Dog” bracket, selecting from seven regional styles to join the Wienermobile lineup.
Indy 500 Tradition Boost
This oddity makes the festival of Carb Day even higher as it connects the tradition of racing to the virality of marketing.
Official Social Embed
Embed this working Instagram from @wienermobile on the Wienie 500 return:
