‘Towel Movement’ fighting privatisation of beaches in Greece

The Greek island of Paros potentially features all the hallmarks of a fascinating vacation. It’s known for its sun-drenched beaches, iconic blue-domed churches and traditional villages. However, one thing it seemingly doesn’t have is enough space for all beachgoers.

Amidst an unprecedented summer heatwave, locals and tourists have been flocking to different beaches across Greece to cool down. But securing a place to unwind has become increasingly challenging for those who don’t wish to spend up anything between €40 and €120.

Towel Movement Fighting “Greedy” Commercial Operators

Greek beaches have become a privilege for many as commercial operators maintain reluctance over losing control of public beach zones. In response, fed-up locals have initiated a new campaign called the Towel Movement that aims to prevent the privatisation of public beaches.

Locals choose community gatherings and other forms of demonstrations. Many of them show up with towels in hand or protest signs and aim to go for a swim in areas they claim have been unlawfully taken over by unauthorised operators who offer pricey sun loungers for hire.

The campaigners argue “greedy, socially irresponsible businessmen” claim larger sections of public beaches for their activities – more than they are legally allowed to occupy. Operators have also allegedly been acting like doormen, erecting fences that even cut off access to the sea.

Pressure From Demonstrators Starting To Pay Off

Although beaches across Greece are considered public property, local establishments like hotels and restaurants can lease segments of the shoreline. About 50% is supposed to remain unoccupied for locals and tourists who don’t wish to pay for privileges.

The worrying privatisation issue isn’t confined to the island of Paros. The raging Towel Movement is spreading to other areas grappling with similar problems, including Santorini, Mykonos and Rhodes. But pressure from demonstrators is starting to pay off.

Following two weeks of protest on Santa Maria in Paros, three beach bars closed down and sun loungers disappeared from the shoreline. An investigation concluded the bars were occupying unauthorised spaces. It sounds promising but locals maintain caution and remain worried.