GEO for personal brands: Time to stay relevant in the age of artificial intelligence

These days, artificial intelligence models are increasingly addressing questions about experts, influencers and professionals. Personal branding is changing. This article is about the use of Generative Engine Optimization (GEO) for personal brands.

GEO for personal branding is the process of optimising your personal digital presence to be indexed, quoted and surfaced by artificial intelligence models in response to relevant questions. It is about making sure AI has information about you – credible information.

Understanding the use of GEO for personal brands

GEO is important for personal branding because:

1. Resume reader – that’s artificial intelligence

Hiring managers, clients and collaborators are using tools supported by artificial intelligence to summarise applicants’ qualifications, past experience and social media presence.

2. Reputation is shaped by information tools can find

Make sure that your best project is not buried in PDFs, transcripts or behind logins. There is a possibility that artificial intelligence may not recognise this information.

These days, artificial intelligence is pulling personal branding data from a number of platforms, including:

– LinkedIn profiles

– X bios and pinned posts

– blogs or medium articles

– podcast transcripts

– YouTube video descriptions

– public GitHub or Behance portfolios