CEO Rich Gelfond’s Vision: IMAX to Reach $1.2 Billion in Box Office Receipts in 2025

CEO Rich Gelfond is quite optimistic for 2025, predicting $1.2 billion in box-office revenues. Such profits would be record-high earnings for IMAX,  thanks to a robust lineup of major movies as well as higher ticketing especially in China.

Specifically Gelfond pointed to the global achievement of Ne Zha 2, a Chinese film which has already fetched $1.6 billion worldwide. IMAX counted significantly to the film’s box office with $135 million of that total . Such a solid performance has given a major boost to IMAX by showing far better performance in China within the first six weeks of 2025 than the entire 2024.

Gelfond stated that a number of films were currently making waves at the box office. Thus he commented, “I think it will be a really good year” attributing this assertion to IMAX high-definition technology and the growing international outlook of such blockbusters in an effort to reach the maximum record possible for the year 2025.