Why Travelers Are Flying to LA Just to Visit Erewhon and H-Mart

Days have passed when visiting Los Angeles was equated to visiting Hollywood Walk of Fame or Santa Monica Pier. In 2026, a new travel trend has emerged: LA grocery tourism. Customers are not going to the usual landmarks anymore and instead walk down the shelves of up-market and culturally oriented supermarkets to make the grocery missions a viral luxurious experience.

Erewhon: The Runway of Grocery Stores

Since the world has become globalized, Erewhon has been able to go beyond being a health food store and it has become a global lifestyle brand. It is the epicenter of the luxury supermarket trend, where the aisles double as a fashion runway and spotting a celebrity is as common as finding organic kale.

The Phenomenon of Erewhon Viral Smoothies

The beverage bar is the major attraction of most tourists. Erewhon viral smoothies, particularly the famous “Strawberry Glaze Skin” collaboration (formerly with Hailey Bieber), have become edible status symbols. These beverages cost almost twenty dollars per cup and are not about thirst than having a unique cultural experience. The colorful, dotted over, drinks are Instagram friendly and thus, thousands of people flock to have a taste and take the perfect snap.

H-Mart: A K-Culture Pilgrimage

Where Erewhon exists of quiet luxury, H-Mart is full of sensory indulgence of being in a Korean world. A trip to an LA H-Mart is a pilgrimage to K-Pop and K-Dramas lovers.

Snacking on Global Trends

Tourists are rushing in to find tik-tack snacks that they watched on Tik Tok, whether it be certain flavors of turtle chips or pouch drinks. The food court offers authentic, affordable comfort food that rivals sit-down restaurants, making it a must-visit stop for foodies exploring LA grocery tourism.

Erewhon Market Official Instagram

FAQs

1. Why is Erewhon so famous among tourists?
Erewhon is known to have high end and curated goods, celebs, and viral status symbol smoothies which have replaced social media.

2. Do you need a membership to shop at Erewhon?
No, Erewhon is open to everyone. Although they have a membership program of perks and points, anyone can make a purchase there.

3. What is the best thing to buy at H-Mart in LA?
Other than fresh produce, there are also the must-buys, which are marinated meats (bulgogi), viral Korean snacks such as Turtle Chips, and meals in the food court.4. Are these grocery stores close to other LA attractions?
Yes, both chains are situated in the well-known tourist places. Erewhon has outlets in Beverly Hills, Venice and Silver Lake, whereas H-Mart has a flagship in Koreatown.