Eras Tour Pushes Taylor Swift Into The Coveted Billionaires Club
The success of her Eras Tour and its accompanying film has propelled US singer and songwriter Taylor Swift’s net worth past $1 billion, according to a Bloomberg News analysis.
Swift is one of the few entertainers to achieve the feat based on just her music and performance, now joining Rihanna, Jay Z and Beyonce among others in the coveted club.
The Eras Tour – a Super Bowl-sized event spanning numerous cities that shattered records – is revitalising cities’ economies across America as fans spend big bucks to hear the singer live.
The Shake It Off singer’s 53 US concerts this year added $4.3 billion to the country’s gross domestic product (GDP), according to estimates from Bloomberg Economics.
Set to close next year, the 146-date event is projected to have a $5 billion economic impact on the US, according to software company QuestionPro.
Swift earns between $10 million and $13 million per show, according to Forbes. She could earn as much as $4.1 billion from the world tour, The Washington Post reported.
The 33-year-old pop star is now worth $1.1 billion owing to her music catalogue, property investments, streaming deals, music sales and concert tickets.
Her real estate portfolio includes properties in New York City, Rhode Island, Nashville in Tennessee, Hyannis Port in Massachusetts, and Beverly Hills.
Taylor also owns two Dassault private jets, according to Forbes, and has also endorsed companies such as Coca-Cola, Target, AT&T, CoverGirl and Sony Electronics.
In its opening weekend, the 12-time Grammy winner’s concert film, Taylor Swift: The Eras Tour, grossed an estimated $126 million to $130 million in global ticket sales, according to AMC.
Swift made a direct deal with AMC, the biggest theatre operator in the world, instead of teaming up with a Hollywood studio to distribute her film, as per The Wall Street Journal.
At the centre of this hype for the Eras Tour is fans’ years-long wait for Swift to return to playing live as she cancelled her planned Lover Fest tour in 2021 due to COVID-19.
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